Through a silent launch, Bharti Airtel has created waves in the Indian telecom market by bundling services of the entertainment genre with a premium tech giant, Apple, to provide a blissful audio experience to its prepaid subscribers.
With a strategic move, which is a big value addition to their monthly recharge packs, Airtel is now providing a free 6-month Apple Music subscription with certain prepaid plans.
This tie-up opens gates to a vast library of Apple Music’s more than 100 million songs around the globe, together with groundbreaking features such as Spatial Audio with Dolby Atmos and Lossless Audio, which normally come with a standalone paid subscription.
The “Audiophile” Math: Why This is a Steal
The good news couldn’t have come at a better moment for Indian music consumers. A rival company, Spotify, has just launched a new subscription called ‘Premium Platinum’, which it sells for 299 Indian Rupees per month, thereby limiting the availability of Hi-Res audio features only to subscribers of that tier.
On the contrary, Apple Music offers Hi-Res Lossless audio even in its individual plan, which is available for only 119 Indian rupees per month, i.e., less than half of the price of the corresponding tier of Spotify.
Through this Airtel deal, users are basically making a saving of ₹714 (₹119 x 6 months) on their Apple Music subscription. When you think about the fact that you are getting “Platinum tier” audio quality at no cost, the value proposition becomes irresistible to any person who is concerned with sound quality.
The “Unlock Once, Enjoy Uninterrupted” Advantage:
This proposition is extremely special when compared to normal OTT bundles due to its versatility. In contrast to most telecom perks, which are no longer valid after the expiration of the recharge period, the Apple Music advantage has been created in such a way that it is a single subscription from the moment of activation.
Let me explain it to you:
After the user performs the recharge with a qualifying plan and claims the offer through the Airtel Thanks App, the 6-month subscription gets associated directly with their Apple ID. It not only sets a fixed 6-month usage period, but also it allows the user to be able to interrupt that offer by changing the prepaid plan in the next month.
As an illustration, if you do a recharge under the ₹349 plan today in order to avail the offer, next month you can downgrade your plan or buy a different data pack and still have access to your music. The Apple Music subscription is bound to run its 6-month term whoever you choose to recharge with later.
Eligible Plans to Unlock the Airtel Apple Music offer
A user must first and foremost recharge with one of the following “music” enabled prepaid plans to trigger the activation:
- The ₹349 Prepaid Plan (Popular Choice)
This is the most doable and least expensive way of unlocking the premium benefit.
Data: 2GB high speed data per day
5G Access: Unlimited 5G Data in the eligible areas
Calls/SMS: Unlimited calling + 100 SMS/day
Validity: 28 Days
Premium Benefit: Apple Music for 6 Months
- The ₹449 Prepaid Plan (High Data)
This is a perfect plan for heavy streaming fans who desire a higher daily bandwidth.
Data: 4GB data per day
5G Access: Unlimited 5G Data
Calls/SMS: Unlimited calling + 100 SMS/day
Validity: 28 Days
Premium Benefit: Apple Music for 6 Months
Important Terms: Renewal and Cancellation
Subscribers should keep in mind the counterpoint conditions related to this premium exam.
Auto, Renewal: After the end of the 6, month free period, the subscription will automatically be changed into a regular paid individual plan, for which a monthly fee of ₹119 will be charged.
Cancellation Policy: If you are not willing to stay as a paid subscriber, then you are required to cancel the subscription on your own. It can be done via your Apple ID settings or the Airtel Thanks App and should be done before the expiry of the 6 months period. By canceling beforehand, you make sure that you will not be charged, although you can usually keep using the service till the actual expiration date of the offer.
How to Activate Airtel Apple Music subscription:
The privilege is definitely not granted by default; a one-time manual claim is required:
Do a recharge with the ₹349 or ₹449 plan.
Visit the Airtel Thanks app and select the Rewards/Claim option.
Click on the Apple Music banner and then click on “Claim Now.”
Follow the instructions to associate your mobile number with an Apple ID (works on both Android and iPhone).
